News Briefs

Denman is rolling out a new collection of products that features essentials for all steps of the hair care journey. 

The brand's Pink Crush line features essentials for washing, detangling, styling and finishing, as well as three bestsellers in a reimagined color scheme—D38 Detangling & Styling Paddle, the D3 Deluxe Original Styler Deluxe and the D81M Style & Shine Brush.

The brand’s hero product, the D3 Original Styler, features seven rows of removable nylon pins, a vibrant red pad and a black handle. The D3 Deluxe Original Styler in Pink Crush features a full wrap print in a bright and trendy pink and red design, the brand shared.

Revlon is adding some shimmer to the eyes. 

The brand's new Glimmer Liquid Shadow is a weightless one-step liquid eyeshadow designed to deliver bold and high-impact color, as well as shine for 24 hours. 

Available in eight glitter, metallic and satin finishes, the product contains a water-based formula with Color Lock Technology that combats oil, sweat and tears, and also locks in color without fallout or messiness, per the brand. 

Retailing for $8.98 per shade, Revlon’s new Glimmer Liquid Shadow is available for purchase on Amazon and rolling out to various retailers. 

New from Pixi is the On-the-Glow Base, a tinted balm that helps smooth the skin. 

A sheer foundation, the product moisturizes, blurs imperfections, brightens complexions and comes in 18 shades. 

Formulated with a blend of ceramide NP and superfood berries, the product contains antioxidants to aid in boosting radiance on the skin, as well as fruit oils to smoothen and condition. 

Retailing for $20, Pixi’s new On-the-Glow Base Foundation is available for purchase online at Target. 

Murad is tackling the first signs of acne and helping rebalance the skin’s microbiome with a new launch—Biome-Balancing Clear & Prevent Acne Treatment Serum. 

The serum is formulated with a blend of ingredients that include salicylic acid with novel biome, a balancing technology that aids in encouraging a healthier and more balanced microbiome. It's naturally more resistant to recurring breakouts, the brand shared. 

Other notable ingredients include glutamic acid to help produce GABA, a protective amino acid for healthier and smoother skin; and mandelic acid to aid in smoothing and evening out the complexion. 

Ideal for those with balanced, oily and combination skin, the serum is formulated without alcohol, animal-derived ingredients, formaldehyde, gluten, mineral oil, oxybenzone, parabens, petrolatum, phthalates, SLS/SLES, sulfates and synthetic colors, the brand noted. 

Retailing for $45, Murad’s new Biome-Balancing Clear & Prevent Acne Treatment Serum is available for purchase on its website, as well as online and in-store at Sephora, Ulta.com and Amazon. 

Egglife's Power Pasta debuts at Kroger on July 6.

The pasta contains more than 18 g of protein and less than 5 g of carbs per serving, with zero prep. 

Just toss with your favorite sauce and enjoy. Plus, it’s gluten-free, keto-friendly and comes in four flavors.

The company offered the following product attributes:

• Two times more protein: By replacing flour with eggs, Egglife has crafted a delicious and nutritionally superior pasta, featuring 18g+ protein and <5g carbs! It is also gluten-free, dairy free, keto, paleo and blood sugar-friendly.
• Ready in three minutes: Looking for simple meal solutions? These no-boil noodles hit the spot! Warm your favorite sauce, toss in the noodles and you’ve got a slurpable bowl of better-for-you goodness.
• Four  flavors: Whether you’re craving a classic Italian dish or diving into Asian inspired noodle bowls, you can reinvent all your favorites with four mouthwatering Power Pasta flavors — original, roasted garlic, sundried tomato and spicy chili.

VMI Sports, a supplier of performance-oriented supplements, is now available in select GNC franchise locations across the country. 

Approved by GNC corporate for sale within its franchise system, VMI is beginning its national retail rollout this month, with initial shipments already delivered to leading franchise groups including The Miller Group (Pa.) and The Dalton Group (N.C).

The rollout features key products such as KXR Stacked Pre Workout, as well as their new Pump N’Flow Glycerol Liquid. Additionally, VMI’s newest PEZ collaboration items will be soon to follow. Additional franchise locations are expected to begin carrying VMI products throughout the summer.

“We’re excited to introduce VMI to the GNC franchise community and expand access to our products through one of the most recognized retail platforms in sports nutrition,” said Tom Reilly, president of VMI Sports.